Fashion meets industrial revolution in Egypt

Egypt on the other hand has had a technical influence on its fashion industry. Firstly, Egypt has been known for their outstanding cotton production, a reputation they have maintained over the years. As of 2009 and 2010, Egypt had contracts with 23 international countries for cotton exports amounting to $140 million. To help its case, the North African country has always been a leader in the industrial revolution, with manufacturing taking front and center. Even when it had a few setback for years, Egypt was still ahead of most parts of Africa. A ranking to prove this. A few years ago, Egypt began re-investing in its manufacturing sector, with the introduction of 10,000 factories in the last seven years. Currently, the country is planning to establish the world’s largest textiles factory in the Delta city of Mahalla, with a production capacity that amounts to 30 tons per day. 

Egypt investment in other sectors that potentially align with its fashion industry also helps the industry’s growth. A good example is its tourism sector. The Egyptian Ministry of Tourism and Antiquities recently recorded over seven million tourists in the first half of 2023, a record number. This status as a premier tourist destination, has drawn visitors from across the world. Beyond regular tourism, this year, Egypt held its first fashion week event, a grand event that attracted fashion leaders from across the world. Egyptian journalists, Mirna Abdulaal and Farah Sadek, poise that Egypt would not have been able to host such a grand event if it weren’t for its burgeoning market, which witnessed significant growth over the years. According to the Apparel Export Council of Egypt, the country’s fashion exports rose by 41 percent in 2021 to $2.49 billion. 

This demand is perhaps why Egypt is  home to several fashion tech startups that are using technology to help designers and manufacturers connect with customers and make African fashion more accessible. According to StartupList Africa, the country has the most fashion tech startups, with 11 operational fashiontech startups. One of these platforms Gahez, connects local fashion designers and manufacturers with customers. Another, La Reina, allows Egyptian women to rent designer outfits for special occasions.

Both countries growth in represents the diversity and dynamism of the African fashion space. Egypt’s economy is currently Africa’s second-largest with $363.1 billion in nominal GDP, right behind Nigeria’s $432 billion. Both countries have a growing young population with an increasing disposable income. Meanwhile, both countries are just a few of the fashion hubs of Africa. From Dakar to Ethiopia, Africa’s fashion industry is poised for a global takeover.